BRIGHTER SPOONFULS
WEETABIX / ALPEN - 2015
REBRAND AND REPOSITIONING FOR ALPEN
New competition with a fresh approach to the muesli category had left Alpen looking like the dry healthy option.
Each pack captures a scene focusing on the goodness of life outdoors in what was previously a static rugged mountain range. The spoon icon heroes the balance of taste and the natural positivity of starting the morning right.
A new, clean and modern Alpen brandmark completed the brands rejuvenated place in the category.
SPRINGETTS BRAND DESIGN. role: DESIGNER / Design Director / Account ManageR
Springetts Team Credits: Sophie Burt - Designer
Springetts Team Credits: Sophie Burt - Designer